Mad Men S3E6: “Guy Walks into an Advertising Agency”

Guy Walks into an Advertising Agency

“My Left Foot”

By Colin Hart

9.1 / 10

Even though Mad Men is a television series that rarely relies on plot, it has the uncanny ability to pick up disparate storylines in earnest, thus making for a sudden and surprising increase in narrative momentum. That’s exactly why “Guy Walks into an Advertising Agency” is the most memorable Mad Men episode yet.

The series’ best qualities are on full display throughout the hour: thematic cohesion, humorous ensemble interaction and a centralized setting at Sterling Cooper. On top of that, “Guy Walks into an Advertising Agency” also includes a shockingly gruesome plot twist, which is something we never thought possible from such a stately TV show.


Guy Walks into an Advertising Agency episode review

The action starts to build when executives from Putnam, Powell & Lowe (Sterling Cooper’s London-based parent company) make a surprise visit to the office. Their “random” check-in coincides with Joan Harris’ last day at the office.

However, it soon becomes apparent that the inspection is really a restructuring: Lane Pryce will be relocated to India, Roger Sterling will be phased out and a young, British prodigy named Guy MacKendrick will take over as the new face of Sterling Cooper. The disappointment is palpable.

As I’ve said before, Mad Men is at its best when big business is the primary focus. Employee hierarchy might not seem like the most riveting storyline, yet our absorption and attentiveness in this sudden shake-up is exactly what makes the series so unique.

Mad Men has made a point to emphasize its characters’ fundamental inability and resistance toward change. Nevertheless, change is what subtly drives the series forward.

Having said that, the more things change, the more they stay the same — an unlikely deus ex machina comes in the form of a drunken secretary driving a John Deere lawnmower over Guy MacKendrick’s foot.


Mad Men lawnmower scene GIF

The severed foot incident remains Mad Men’s single most shocking scene, but it’s also one of the funniest. For a plot twist so uncharacteristic of the series, all you can do is laugh. But perhaps the funniest aspect of the ordeal is how quickly it restores the Sterling Cooper status quo: Guy’s career as a prodigious account man is essentially over now that “he’ll never golf again,” much to the relief of Roger and Lane.

On the other hand, Joan is the only character disappointed by the lack of change. Her husband doesn’t receive the promotion he’d anticipated, which means she won’t be able to leave her job after all. At the end of the day, we feel more sympathy for Joan than the man who literally got his foot chopped off.

Even though “Guy Walks into an Advertising Agency” is mostly remembered for its gory shock value, the episode’s greatness lies in its ability to transcend such cheap thrills. The final scene is a tender moment that finally finds Don in awe of his newborn child: “We don’t know who he is yet, or who he’s going to be. And that is a wonderful thing.”

For an episode that revels in the cruel twists of fate, the hour concludes with a poignant reminder that a clean slate in life should never be taken for granted.

Mergers and Acquisitions

  • Despite the “return to normalcy” caused by the lawnmower incident, a new career opportunity still falls into Don’s lap when famed hotel magnate Conrad Hilton tracks him down and asks for personal advertising advice. Unbeknownst to Don, the two had already met when they shared a drink at Roger’s wedding a few episodes earlier.
  • Ironic that Don is so resistant to change, yet implores Betty to change the name of their newborn child to anything other than Gene. Aside from his hatred for the recently deceased father-in-law that serves as the baby’s namesake, Sally is having night terrors from the memory of her dead grandpa. But just like everything else in the episode, things will remain the same. Don begrudgingly accepts that his youngest son is called Gene.
  • The title has a few meanings: 1) it’s the setup to a classic joke, foreshadowing the episode’s humor, 2) it’s an homage to “Guy Walks into a Psychiatrist’s Office,” an episode from series creator Matthew Weiner’s former gig, and 3) it’s a clever double entendre: Guy MacKendrick walks into an advertising agency, loses his foot and will consequentially never walk into an advertising agency ever again.
  • During the office party, one of the employees bluntly states, “My dad keeps talking about Vietnam.” Usually, Mad Men isn’t so obvious when it comes to current events, but this dialogue is so shoehorned that it’s almost embarrassing.
  • “Guy Walks into an Advertising Agency” was written by Robin Veith and Matthew Weiner, and directed by Lesli Linka Glatter.

Sloganeering

  • “I do take some credit for your success here.”
  • “Jesus, it’s like Iwo Jima out there.”
  • “Somewhere in this business, this has happened before.”
Mad Men S3E6: “Guy Walks into an Advertising Agency”

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