Mad Men S3E5: “The Fog”

“Baby Strange”

By Colin Hart

8.7 / 10

Mad Men episode titles often have double, sometimes triple, meanings. There’s the literal interpretation: London Fog raincoats are one of Sterling Cooper’s newest clients — and then there’s the figurative: Betty Draper says “it was all a fog” to describe her hallucinatory trip through childbirth.

More often than not, however, the episode title can apply to everyone and everything. For example, Don Draper tries his hardest to feign interest in welcoming another child, yet his emotions remain blanketed by indifference. Elsewhere, Pete Campbell tries to convince a client that African Americans are a viable new demographic, but the CEO’s judgment is clouded by racism and prejudice. Every decision made in the episode is muddled by a metaphorical fog.

Likewise, the episode itself bears a mysterious atmosphere befitting of its name. Even though it may not be a Mad Men masterpiece, the installment remains notable for its extended dream sequences, which are about as un-Mad Men as it gets.

Betty Draper's dream sequence in Mad Men "The Fog"

The aforementioned dreams are the best parts of the episode. Surprisingly, they belong to Betty rather than Don, which gives some valuable introspection to the series’ most misunderstood character. Don, meanwhile, is sidelined in the waiting room while his wife enters a morphine-induced fantasy world.

Like I said before, the dream sequences are somewhat at odds with the series we’ve come to know. All of a sudden, we’re seeing a childlike reverie replete with classical music and CGI caterpillars. It’s quite jarring, but also visually stimulating — a welcome change of pace.

Her second dream sequence is somewhat more surreal, as she encounters her dead father and mother in the same room as Civil Rights activist Medgar Evers, who bleeds out on the kitchen floor. It reflects Betty’s fragile mental state, highlighting the overbearing and overprotective parents who shaped her into the depressed woman she is today.

These scenes might not mean much in the larger scheme of the series, but within context of “The Fog,” they fit perfectly. Betty wakes up from her sleep filled with doubt — about her childhood, about her marriage and about the newborn baby sleeping in her arms.

Mad Men S3E5

Don’s experience in the hospital is much more in line with Mad Men’s literary aesthetic. He sits in the waiting room talking to another expectant father, bonding over shared experience. However, he doesn’t share the same hopefulness. When Don says, “Our worst fears lie in anticipation,” he’s merely blowing smoke.

Once again, Don realizes he’s a man who has everything, yet he’s unable to appreciate any of it because he doesn’t know exactly what he wants. If he can’t enjoy things, then why should anyone else? At the end of the episode, he coldly spurns Peggy Olson when she comes to him begging for a raise.

Yet for all Don’s soul-searching — and despite the somewhat humorous subplots involving Peggy, Pete and Duck Phillips — the episode belongs to Betty. She undergoes a truly harrowing experience, yet emerges from the other side triumphant. And when she wakes up in the middle of the night to check on her crying newborn — forging through a fog of literal and figurative darkness — it’s one of the most heartwarming moments of the series.

Mergers and Acquisitions

  • The episode opens with Don and Betty in Sally’s classroom talking to her teacher, Ms. Suzanne Farrell, about Sally acting out in the wake of Grandpa Gene’s death. Don sits at a desk, checking out Ms. Farrell like an eager schoolboy. He only needs to say a few words to instantly correct with her. Later on, she drunk dials the Draper residence.
  • After her hallucinations, an angry and confused Betty decides to name the baby Eugene, after her late father. Don is naturally opposed to the idea, giving him yet another reason to not be excited about the newborn. He’s been dreading this baby ever since the end of season two.
  • Betty’s dream sequences are accompanied by “Me Voy a Morir de Tanto Amour,” a beautiful classical piece by Spanish composer Alberto Iglesias (the song was originally used in the score for Sex and Lucia). It colors the episode with a sense of childlike innocence and wonderment, and also closes the installment with an aura of hopefulness.
  • Duck Phillips makes a surprising return to the series, attempting to recruit both Peggy and Pete to Gray Advertising, a rival firm. Pete barely entertains the offer, whereas Peggy is definitely interested in the opportunity to advance her career, especially after Don denies her equal pay.
  • Pete Campbell definitely isn’t a bigot (one of the few characters on the series who can say that), but he’s still unintentionally old-fashioned, as evidenced by his conversation with the elevator operator and his liberal use of the word “negro.”
  • Mad Men season three has utilized several one-off characters — the stewardess from the season premiere and Paul Kinsey’s drug dealer, to name a couple — but Mr. Hobart is the best one so far. His everyman persona adds a key dimension to the episode.
  • When Lane Pryce makes a Bridge On the River Kwai reference, Don mentions that he’s “seen everything” when it comes to movies. We already know that he’s a fan of Michelangelo Antonioni, but it’s good to see that he appreciates the work of David Lean as well.
  • “The Fog” was written by Kater Gordon, and directed by Phil Abraham.


  • “I’m not as upset as I look.”
  • “You’re a house cat: you’re very important, and you have little to do.”
  • “You have everything. And so much of it.”
Mad Men S3E5: “The Fog”

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