Directed by Alan Taylor | Written by Matthew Weiner | 47 min
By Colin Hart
8.4 / 10
Apparently, the pilot for Mad Men was written seven years before the rest of the series was even conceived. Following up such a perfect premiere is a tall task indeed. As a result, “Ladies Room” can sometimes feel a little arbitrary, like Matthew Weiner is just marking off the prestige TV checklist.
The larger focus this episode is Don’s stay-at-home wife, Betty, whose existence wasn’t revealed until the final scene of the pilot. Played by a cool and distant January Jones, Betty has inner turmoil of her own which has yet to be explored, including the recent death of her mother and the instability of her marriage. Her plight is sympathetic, but her childish naïveté is cause for concern.
Mad Men provides equal opportunity for its female characters, but Betty comes across as the least compelling by far. Just because she goes to therapy and has an adulterous husband doesn’t mean she’s Carmela Soprano.
Elsewhere, Don’s new secretary, Peggy Olson, comes to realize just how much of a cesspool the office environment really is. After befriending a seemingly good-natured copywriter named Paul Kinsey, Peggy quickly gets a taste of his true intentions when he tries to have sex with her in his office (“Do you belong to someone else?”).
The finest scene of the episode is a mesmerizing slo-mo of the leering male executives marking Peggy as their newest object of desire. Her realization of how hard it is to be a woman at the workplace has slightly dulled the wide-eyed credulity she showcased in the pilot. But she still has a lot to learn.
Nothing against Elizabeth Moss, who is a fantastic actress, but Peggy has acted a little weird thus far. Now that she’s finally receiving some attention, should she do as Joan Holloway suggests and just “enjoy it while it lasts?”
“Ladies Day” suffers from typical second-episode syndrome. It may not be a rehash of the pilot, but it’s a somewhat boring reset — a necessary sidestep to develop the secondary characters.
But with secondary characters notwithstanding, the guy we really want to spend time with is Don Draper. Once again, the charismatic Jon Hamm delivers every line and movement with eye-catching confidence. The episode calls attention to Don’s troubled past, a secret he keeps closely guarded and never discusses. With every scene, Mr. Draper becomes more and more captivating. Or maybe irresistible is the word?
But even he’s not enough to keep “Ladies Room” from being one of the least memorable Mad Men episodes in the show’s entire illustrious run. Even the final scene, which will become the series’ forte, leaves much to be desired.
Mergers & Acquisitions
- Despite this being a relatively weak Mad Men installment, “Ladies Room” still features the dazzling visuals and warm colors that helped make the pilot such a treat. However, the overall weaker material means that the costuming and set design won’t be able to singlehandedly carry this show through a slog. Luckily, that won’t ever need to happen.
- Paul Kinsey makes quite the impression as the office’s resident bohemian, as pretentious as the pipe he smokes. He quotes Rod Serling (sign o’ the times: The Twilight Zone!) and thinks he’s Orson Welles. Other than that, he’s pretty cool.
- This week’s advertising-metaphor-for-humanity-itself comes when Don is trying to come up with a deodorant campaign and asks the question, “What do women want?”
- “I can never get over the fact that most of the time it looks like you’re doing nothing.”
- “Honestly, why is it that every time a man take you out to lunch around here, you’re…you’re the dessert!”
- “I don’t know you that well, but you’re the new girl, and you’re not much, so you might as well enjoy it while it lasts.”